The CNP
Talent interactive CD was designed to distribute to over
600 colleges in the US. This marketing tool was used for roster
presentations and provided technical resources for production
management. The CD was one of the first of its kind, providing
functionality for cross platform compatible on Macintosh, Windows
operating systems and could be played in a audio CD player. It
contained several music and video clips from each act as well
as marketing materials, promotional tools and technical information
and contract riders.
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The
CD opened to a menu of 22 music acts, 8 comics and general company
information. |
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Several
documents were available in PDF format that outlined the company
services while music played in the background. Page had active
links to web sites relevant to the content. |

Each
music act opened with a short animated cartoon and then followed
with a slide show of performance photos and CD cover artwork.
Several music clips, short video segments, technical documents
and marketing materials. |
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Each
music act opened with a short animated cartoon and then followed
with a slide show of performance photos and CD cover artwork.
Several music clips, short video segments, technical documents
and marketing materials. |

Marketing
materials allowed users to customize content and print with purchasers
performance information in one of two flyer templates |
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Stage
plots, technical riders and other documentation made it easy
for show execution and band travel and lodging arrangements. |