Case Study - Cross Platform CD Rom Delivery
 
 

The CNP Talent interactive CD was designed to distribute to over 600 colleges in the US. This marketing tool was used for roster presentations and provided technical resources for production management. The CD was one of the first of its kind, providing functionality for cross platform compatible on Macintosh, Windows operating systems and could be played in a audio CD player. It contained several music and video clips from each act as well as marketing materials, promotional tools and technical information and contract riders.

The CD opened to a menu of 22 music acts, 8 comics and general company information.

Several documents were available in PDF format that outlined the company services while music played in the background. Page had active links to web sites relevant to the content.

Each music act opened with a short animated cartoon and then followed with a slide show of performance photos and CD cover artwork. Several music clips, short video segments, technical documents and marketing materials.

Each music act opened with a short animated cartoon and then followed with a slide show of performance photos and CD cover artwork. Several music clips, short video segments, technical documents and marketing materials.

Marketing materials allowed users to customize content and print with purchasers performance information in one of two flyer templates

Stage plots, technical riders and other documentation made it easy for show execution and band travel and lodging arrangements.